
TRANSFORMING ADVERSITIES INTO OPPORTUNITIES
For decades the Region of Murcia has been engaged in agricultural research and innovation, which has allowed it to overcome the adversities of a rather arid climate with scarce rainfall and water resources, as well as soils with few nutrients. Its fruits are characterized by their high standard of quality, an excellent taste and an extensive range of variety.
TECHNOLOGY OF HIGH PERFORMANCE BY ITS ORIGIN
The experience and knowledge accumulated in the agriculture of this Region have transformed a traditional sector in a model-example of modernisation, optimization and profitability, which exports most of its fruits and vegetables production to European countries. In addition to this, it has generated its own technology capable of competing to the highest standards in the demanding agricultural markets found in France, Italy, Australia, South Africa, China, Chile, Mexico, Argentina and Turkey.
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